Microsoft Completes aQuantive Acquisition
Microsoft has completed the acquisition of aQuantive, and has created a new Advertiser and Publisher Solutions (APS) Group to fit it in. According to the release, “This new business group will be responsible for building Microsoft’s monetization engine to serve the advertiser and publisher community.” The APS team will have responsibility for building and marketing [...]
“Microsoft Does Not Need Yahoo Anymore” MSN Strategist Claims
With the purchase of aQuantive and its other advertising assets, Microsoft nolonger needs to buy Yahoo to conquer the online advertising world, Microsoft Chief Advertising Strategist Yusuf Mehdi stated, according to 247WallSt.com. “The whole thing rings a bit hollow. Numbers from Hitwise show that Microsoft’s US search share dropped from 12.6% in April 06 to [...]
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