Study: Online Ads Okay, Mobile Ads Problematic
If you bombard people on the Web with ads, you run the risk of alienating them. But if you try to contact potential customers with mobile advertising, well . . . a survey says you’ll really piss ‘em off. You can thank Nielsen//NetRatings and WebVisible for this not-too-shocking finding. According to them (and Tech.co.uk’s Anna [...]
Mobile Web Users Trail PC Users In Japan
Over 53 million people in Japan use a mobile device to access the Internet, according to comScore. That is almost equal to the 53.7 million who went online at work or home on a pc. Mobile Web is a significant opportunity," said Maru Sato, managing director of comScore, Japan. "Advertisers can now reach 53 million [...]
Searchles Adds To Video Library
Searchles, a social search platform has added to its video indexing to display embeds from video sites Metacafe, Liveleak, Veoh and CollegeHumor. Users can mashup videos from Metacafe, Liveleak, and CollegeHumor, in addition to the video sites already indexed, into a Searchles TV channel. The video additions are part of Searchles goal to offer users [...]
Top Web Sites Have Retention, Overlap
Nielsen//NetRatings has announced the leaders in three Web categories. Search, career development and multi-category travel have had high month- over- month visitor retention rates from June to July, but also had audience overlap with other competitors in their categories. Search providers had the best retention rates, with an average of 71 percent of June visitors [...]
ComScore Ready To Weigh Its Metrics
By grouping Internet users into categories based on their amount of Web usage, comScore thinks it can help advertisers balance out their ad delivery.Time matters most under the revised system comScore plans to use to categorize Web surfers. The Financial Times said comScore wants to help advertisers reach the broader Internet audience better. The smaller [...]
Web Operates At 28,000 Pervs-Per-Second
The US might consume 40% of the world’s oil, but also provides almost 90% of the world’s Internet porn. A fair trade? Well, let’s not get into that debate. That number comes from Good Magazine’s video presentation on the subject, a PG-13 HD send up complete with a Sharpie-enhanced school girl tart – not that [...]
Marketing And The Online Video Audience
Frequent users of streaming audio and video spend more time online than average Internet users, according to Knowledge Networks/SRI’s "MutliMedia Mentor" report. More than 40 percent of teens stream media weekly. Usage also leans more towards male adult streamers. The study compared streamers with all Web users in the past month. Streamers across all age [...]
Lycos Top Searches
Lycos, a community destination for broadband entertainment has released The Lycos 50, the most popular search results for the week ending February 24, 2007. “American Idol� contestant Antonella Barba had a surge in Web users searching for her. Not because of an outstanding performance on the show but because news surfaced that there were nude [...]
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