Hearst-Argyle Becomes AdWords Reseller
Hearst-Argyle Television first became pals with Google in June, when it put dedicated channels on YouTube. Now it’s expanding the relationship, as Hearst-Argyle becomes the first TV industry entity to (re)sell Google AdWords. Hearst-Argyle “will use its Web sales force to provide marketers in its 26 local markets access to Google AdWords,” according to a [...]
Online Retailers Thrifty With Marketing Spend
One-third of ecommerce merchants operate on a gross margin of 25 percent or less, according to an Internet Retailer survey conducted by Vovici. "With a margin of less than 35%, there is very little room for error in terms of operating or discretionary expenses like marketing," said Mary Brett Whitfield, senior vice president of TNS [...]
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