Yahoo Pulls On The Reorg Boots
One executive moves out, another gains a little more power, and a new division comes into being, as co-founder and CEO Jerry Yang’s reorganization efforts reshuffle Yahoo.Rumors of a Yahoo shakeup proved true, and much broader than just company president Sue Decker’s pal, Hilary Schneider, gaining at the expense of another executive’s job again. Greg [...]
Yahoo Heaped With Negative Vibes
Between Google and a seemingly endless slew of challengers like Facebook and MySpace, Yahoo could be grilled like a panini in the battle for display advertising dollars.Even as Google kicked seven kinds of snot out of Yahoo and everyone else in the search advertising market, Yahoo always had its display ad business as a bulwark [...]
Hey, yeah…Why Isn’t Decker CEO?
Yahoo’s Sue Decker isn’t CEO for a reason, at least, that’s what the Scobleizer says. Decker has been a rising star at Yahoo, climbing the ranks and spearheading, with ousted CEO Terry Semel, Yahoo’s Panama advertising platform. That’s why she’s not CEO, says Robert Scoble. She gets to be president while Yang takes on two [...]
Semel Resigns, Yang and Decker Take Over Yahoo
Less than a week after Yahoo CEO Terry Semel assured incensed shareholders he had enough "fire in [his] belly" to bring Yahoo out of its slump, Semel has announced his resignation. Taking his place as CEO will be cofounder Jerry Yang. Widely touted as Semel’s heir apparent, Susan Decker will take his place as president. [...]
Yahoo: The Next Day
The morning after Yahoo’s Terry Semel resigned the CEO task has founder Jerry Yang doing two interim jobs and newly minted president Sue Decker a step closer to the top. Whatever fruit the new advertising system at Yahoo will bear won’t be of any help to Semel’s approval among investors. His long-expected departure from the [...]
Yahoo Adds NewsPaper Partner
Yahoo and 12 U.S. newspaper companies have reached an agreement that expands their partnership by combining newspapers local news and advertising reach with Yahoo’s resources and audience. The McClatchy Company is the latest newspaper publisher to sign on with the consortium. The group now includes 264 papers in 44 states, along with numerous distribution channels [...]
Yahoo Ranking Model Scoring In February
Project Panama receives its formal entrance to the commercial market on February 5th, providing a new ranking model for search marketing. Paid search ads will be ranked by quality as well as keyword bid price once the first Monday in February arrives. Yahoo announced the launch date along with its 2006 fourth quarter and year-end [...]
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