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Former Jane Editor Joins Yahoo
It seems that, at least once a week, some important person has been leaving some major search company. Unique article intros are getting hard to come by. For both her sake and ours, then, we’re happy to hear that Brandon Holley, the former editor of Jane magazine, has begun work at Yahoo. read more More: [...]
SEW Experts: Search Marketing Skills: Tips, No Tricks
If becoming a search apprentice is one key to learning, how does one become an apprentice in search marketing? In today’s Search Ads column, “Search Marketing Skills: Tips, No Tricks,” Matt Spiegel shares the most important skills needed to break into the search business. More: continued here sew experts search marketing skills tips no tricks
News Sites Look For More Control Over Search Listings
A number of the leading online news publishers are looking to organize greater control over how and what news of theirs gets listed in the search results of the various search engines, according to a report by the Associated Press. “Currently, Google Inc., Yahoo Inc. and other top search companies voluntarily respect a Web site’s [...]
SEW Experts: Understanding the Global Search Marketplace – Part 2
Searches are up all over the world, and it’s an interesting juxtaposition to think of the rest of the world as “emerging” compared to North America and Europe. In today’s Searching for Meaning column, “Understanding the Global Search Marketplace – Part 2,” Kevin Ryan looks at some global search data provided by comScore to see [...]
Microsoft Issues Free Enterprise Search Challenge
Search Server 2008 Express arrived as a free download from Microsoft, which launched the release candidate during a California conference.The Enterprise Search Summit West in San Jose saw Microsoft debut its entrant into free enterprise search products. Search Server Express 2008 provides another choice for the business environment and its search needs, competing with IBM [...]
MSN Green Stands Up To Scrutiny
When it comes to green search companies, you might think of Google as the winner, and Yahoo, as (almost) always, as the runner-up. But with the launch of a new site called MSN Green, Microsoft’s trying to keep up with the pack. “Green,” in this case, might be the color of envy, not a healthy [...]
Google, The Anti-Advertising Advertising Company
Google’s a bit of a mystery to many marketers; how does a company rise to the position Google is in within the advertising industry without doing much advertising themselves?This AP article goes into detail about how little Google spends on advertising compared to giant competitors like Microsoft and eBay, but neglects that Google does focus [...]
Yahoo Moves Onto Microsoft’s Turf
Yahoo’s going to Bellevue, but it’s Bellevue, Washington, and not New York’s Bellevue Hospital Center, in which the search company will open an office. You may still have to question Yahoo’s sanity, though, as this move puts it in Microsoft’s territory. Actually, a map of the area shows that about four miles should separate the [...]
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