Cutts, Sullivan Weigh In On Paid Links
The wild debate about Google’s increasingly hardline stance against paid links looks like Wimbledon, with Matt Cutts taking on Rich Skrenta, while Danny Sullivan volleys against Michael Gray. Internet Drama, in the form of the ongoing paid links debate, received a couple of new entries to fan the flames. Webmasters see paid links as a [...]
It’s All in the Links
Matt Cutts did a blog post bright and early this morning (just after midnight) about subdomains and subdirectories. Matt clarifies the definition of each: Just as a reminder, in a URL such as subdomain.example.com/subdirectory/ , the subdomain is “subdomain” and the subdirectory is “subdirectory” (also sometimes called a folder). Matt goes onto say that it [...]
Who’s Vint Cerf Kidding?
The cold hard truth is, if kids want to find it, they’ll find a way to find it. They can’t be completely sheltered without locking them in their rooms, which probably does more damage than letting them see what they wanted to see in the first place. It’s not really the search engine’s responsibility to [...]
Yahoo Adds Support for Page-Level Exclusion Tags for Non-HTML Docs
Yahoo is giving webmasters more control over page-level directives to its Slurp crawler for non-HTML files. The X-Robots-Tag is a page-level exclusion tag that is used to direct a search engine spider in how it should treat that page. Similar to the way a robots.txt file is used, or a meta tag, the X-Robots-Tag can [...]
SEW Experts: Always Rank No. 1 in Google: Custom Search
Implementing a Custom Search Engine won’t change your organic search engine rankings. It will give you the flexibility to make your listing the top result on every SERP when visitors conduct a search from your site. In today’s By the Numbers column, “Always Rank No. 1 in Google: Custom Search,” Eric Enge shows you how, [...]
Google’s Gray Areas Get Shadier
Google has projected an image of corporate spotlessness over the years that is becoming increasingly, well, spotted. The company has grown up, you could say, and has lost much of its innocence down the pockets of shareholders, while its idealistic founders pursue more amusing things than evil, or its lesser cousins. Gray areas are where [...]
Google Makes Paid Link Guidelines Crystal Clear
Google’s policy on paid links has long been the same: it does not approve of buying or selling links for the purpose of manipulating search engine rankings. Links that use the “nofollow” attribute or some sort of redirect to prevent the passing of PageRank are fine with them. Today in both the Webmaster Central blog [...]
Paid Links Still Evil To Google
Google continues to beat the drum about passing PageRank through paid links as Matt Cutts weighed in on the topic with another request that webmasters use the ‘nofollow’ attribute for them.Though plenty of places in the Northern Hemisphere shiver in chilly temperatures, webmasters will continue radiating heat after the latest double-barreled barrage from Google’s loquacious [...]
Search Headlines & Links: November 30, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog: Facebook Alters Beacon programFacebook has apparently seen the light, making changes to the Beacon program to make it an opt-in [...]
MSN Search Fights Duplicate Content
Live Search – aka MSN Search – has been showing some of the most aggressive duplicate content filtering I’ve ever seen across any search engine of late. I first noticed it with a client who is performing well on Google, but has dropped down significantly on MSN. The main problem is that he’s in a [...]
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