Update: 1,500 to 2,500 Yahoo Layoffs Confirmed in Writing?
Yahoo may have taken a Sanford C. Bernstein analyst recommendation to heart — or heartless — depending on whether you’re an activist investor or Yahoo employee. This weekend, Former Wall St. Analyst Henry Blodget reports Yahoo has a hit list of 1,500 to 2,500 employees targeted for layoffs by division heads, at the behest of [...]
Google Generation A Myth: Here’s Why
When people are looking for reliable information, they don’t trust and use search engines quite as much as you think. According to USC’s Center for the Digital Future, only 51% of people currently believe that “most or all of the information produced by search engines is reliable and accurate.” So does everyone settle for the [...]
SEW Experts: PPC.edu: Learn AdWords, Yahoo Search, adCenter Online
SEO can take months or longer to get the results you’re looking for. What’s the alternative? PPC advertising. In today’s SEM.EDU column, “PPC.edu: Learn AdWords, Yahoo Search, adCenter Online,” Ron Jones explains how to use a combination of aggressive bidding, relevant keywords, landing page content, and ad copy to win a top spot in search [...]
Sometimes Search Is Better Than The Cops
One good way to take a bite out of cyber-crime is to report scammers to Google, Yahoo, MSN, Ask, and the other search engines. How do you do that? By blogging about the details. read more More: continued here sometimes search is better than the cops
Search Headlines & Links: January 14, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog: Search Engine Optimization 2008: Silence of the Lambs?Mike Grehan says that SEO is stuck in a time warp and not [...]
Yahoo Yang Interview Exclusive Avi File
The most highly-anticipated webcast in the search engine world: Yahoo’s Q4 and full year 2007 earnings conference call (Jan. 29, 5 pm Eastern; 2 pm Pacific). Jerry Yang will outline his vision for Yahoo. We’ll hear how Yahoo Panama is performing. We may even learn what Yahoo’s global search engine strategy is. Vertical search engines [...]
Trends Changing Site And Network Navigation
Fifty-seven percent of online users navigate their favorite sites from the home page, top sites report two-thirds of the traffic they receive arrives deep within the site from search engines according to a new report from JupiterResearch, "Site and Network Navigation: Trends Force New Paradigm." read more More: continued here trends changing site and network [...]
ClikitySplit Takes On Local Search
Jim Clouse, who prefers "visionary" to CEO or founder, isn’t saying ClikitySplit is the next Google-killer, but he is saying it’s a clear alternative to traditional search engines, especially for brick-and-mortar store marketers looking to level the playing field. But he will go as far as to say ClikitySplit fits his definition of Web 3.0, [...]
Search Engines Role In Travel Purchases
Twenty million people in the UK used search engines for travel information in the first quarter of 2007, according to a new study from Google U.K. and comScore. Users on average make 12 travel related searches, visit 22 Web sites and take 29 days from the first time they search until they make a purchase. [...]
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