Do You Pay Attention To User Experience?
var iamInit = function() {try{initIamServingHandler(234,318,326541,”http://cdn.pis.picapp.com/IamProd/Resources/Css/css2.css”)}catch(ex){}}() As many other people have noticed, sometimes, SEO efforts can tend to become too focused on search engines. Though obviously, the search engines should be a prime consideration, we cannot totally discount the importance of the end users – human users. This is what user experience is all about. In [...]
Google’s SEO Starter Guide
Let me ask you a question, who is “the man” when it comes to SEO? The obvious answer would be the search engine (the search engines, rather). And when it comes to search engines, we all have to admit that Google is the dominant entity. So when I read on their blog [...] More: continued [...]
Google Analytics Now Available in Google Code
Care to do more with Google Analytics code than just cut and paste a snippet in your website code? Well, you’re in luck. Google Analytics has been added to Google Code.
Now you can do marvelous things like manipulate the length of marketing campaigns and add search engines to be tracked.
If you want more control but don’t have a Google Code monkey on your team, then you can always try one of their Authorized consultants. Of course, Google provides plenty of documentation for Google Code.
Feel like discussing this? Leave a comment!
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Google Indexes Flash Web Sites
If you have been focusing on SEO for quite some time now, you would know that most experts emphasize the need to work on your HTML content rather than Flash content. This is because Google and other search engines are unable to index content of the former kind. Well, that is until now. I [...] [...]
Twitter Updates for 2008-08-02
New Article – Different Information Lookups in Online White Pages Posted By : moniquew.. http://tinyurl.com/5urxsw # Cleansing the Colon – is This Necessary Or Not? Posted By : Joe Stewart: Finding the best products .. http://tinyurl.com/5ul4n7 # Choosing Your Asthma Physician Posted By : Robin: Many types of physicians administer treatment to .. http://tinyurl.com/5sspv5 # [...]
Google On User Intent in Search Queries
In the latest installment from Google about search quality, the topic du jour is user intent. Google Fellow Amit Singhal is at the helm of the Official Google blog again and wrote about efforts Google makes to help searchers find what they’re looking for.
Singhal writes, “Search in the last decade has moved from give me what I said to give me what I want.” I guess that depends on who you ask. Perhaps the search engines have approached it this way, but users have always been in the give me what I want column. Either way, today it’s all about what searchers want.
Using the example of kofee annan, Singhal says Google knows a searcher is really looking for Kofi Annan, and will prompt the searcher as such. However, in a query for kofee beans, Google knows that the searcher is looking for coffee beans. Basically, Google isn’t a spelling-monger.
Singhal also says that Google knows when Dr means doctor and when it means drive, and that searching for new york times square church is a search for an actual church and not something in the New York Times.
Understanding user intent is also something that drives Google’s initiatives in both personalized and universal search.
Finally, Singhal introduces Cross Language Information Retrieval (CLIR). The technology allows searchers to discover information in a language other than the one they’re searching in and use Google’s translation technology to access it.
What do you think about Google’s understanding of user intent? Leave a comment and let us know!
What Are Long Tail Keywords?
We all know how important keywords are to SEO. Even though they may tend to be abused and overrated, they still hold a crucial place in the world of search engines. What most of us are familiar with, however, are short tail keywords. At least, I am speaking for those of us who are not [...]
Article Writing Tip: How To Use Amazon To Build High Quality Articles Quick
To really benefit from article marketing, you need to submit lots of quality articles with targeted keywords to the article directories. This way the search engines will pick up your articles, and exp… More: continued here article writing tip how to use amazon to build high quality articles quick
Why Should Your Web Site Be Accessible?
In the last post we took a look at some of the things that you should consider when making your web site accessible. Yet we did not really delve into the reasons you should make your web site accessible. Why is it important? Search engines prefer accessible web sites. It’s a simple fact. Search [...] [...]
Q1 2008 Click Fraud Down from Last Quarter, Up from Last Year
Click Forensics has released data showing a decline in click fraud rates in the first quarter of 2008. The overall industry number came in at 16.3%, which is down 16.6% quarter-over-quarter but up 14.8% year-over-year.
Search engine content networks saw a higher average click fraud rate at 27.8%, which is down 28.3% from last quarter but, again, up from last year by 21.9%.
Botnet click fraud traffic was up 8% year-over-year.
Search engines are addressing the click fraud problem head on. Yahoo recently announced the provision of Click Filter Reports, which show advertisers the number of discarded clicks in their PPC campaign. The Sunnyvale search engine also announced a partnership with Click Forensics to address their click fraud woes. Lycos has announced a similar deal with Click Forensics.
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