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By ArticleSnatch on October 16, 2007
Google’s a bit of a mystery to many marketers; how does a company rise to the position Google is in within the advertising industry without doing much advertising themselves?This AP article goes into detail about how little Google spends on advertising compared to giant competitors like Microsoft and eBay, but neglects that Google does focus [...]
| Tagged advertising, advertising industry, Anti-Advertising Advertising Company, business advertising, business to business, Christmas, ebay, google, Marissa Mayer, media powerhouse, Microsoft, search, search advertising, Search Engine, USD |
By ArticleSnatch on October 2, 2007
In an acknowledgment of how relevance in search advertising has been so successful, Microsoft moved to give higher quality ranked ads a better shot at appearing. Slowly but surely, Microsoft and Yahoo have been moving closer to Google’s model of slavish devotion to relevance when it comes to serving ads alongside content. They won’t phrase [...]
| Tagged google, Max Bid, Microsoft, online ad success, search advertising, yahoo |
By ArticleSnatch on September 26, 2007
The search advertising company’s appointment with a Senate Judiciary subcommittee later this week has prompted Google to respond to privacy concerns on its blogs.We’ve noted before that Google’s Public Policy blog provides an entertaining read for those interested in the search industry. They have come through again with a new post by policy counsel Pablo [...]
Posted in Internet | Tagged DoubleClick, Gene Munster, google, Harvard Business School, John Deighton, Los Angeles Times, Media outlets, Pablo Chavez, Piper Jaffray, post-Google, Safa Rashtchy, search advertising, search industry, Senate Judiciary subcommittee, The Financial Times, USD |
By ArticleSnatch on September 11, 2007
According to a report in the Wall Street Journal, the “major overhaul” in progress by returning CEO Jerry Yang may turn out to be less than major after all. Yang is about halfway through a 100-day plan he announced in July, saying, “I intend to spend the next 100 days mapping out a game plan [...]
Posted in SEO | Tagged behavioral targeting technology, BlueLithium, google, Hilary Schneider, Jeff Weiner, Jerry Yang, Microsoft, online spending, operating system, search ads, search advertising, Wall Street Journal, yahoo, Yahoo Music |
By ArticleSnatch on September 10, 2007
At one point, Yahoo seriously considered doing for its search ad business what it had once done before: allowing Google to serve those advertisements.Yahoo could have returned to the embrace of Google’s profitable contextual ad machine, or partnered with Microsoft and its new adCenter service, to deliver its search advertising. Doing so would have been [...]
Posted in Internet | Tagged advertising clients, Glen Kacher, google, Integral Capital Partners, Jerry Yang, Labor Day, Microsoft, Panama, search ad, search advertising, search marketing system, USD, Wall Street Journal, yahoo |
By ArticleSnatch on August 29, 2007
The latest edition of the Google phone, or gPhone or GPhone, chatter contends the search advertising company has a mobile operating system ready to launch. Google’s purchase of Android in 2005 kicked off speculation about the company’s interest in mobile services. Android’s work within Google has been completely silent; the Internet has done the talking [...]
Posted in Internet | Tagged cellular telephone, google, Microsoft, operating system, Ryan Block, search advertising, Sprint |
By ArticleSnatch on August 21, 2007
Companies that buy search advertising may be flushing away part of their budgets as they bid on brand keywords they probably don’t need.It’s always seemed strange to look for information on a brand, and to see it appear both in the organic search results and at or near the top of the paid listings. Why [...]
Posted in Internet | Tagged aQuantive, Atlas Solutions group, google, Microsoft, organic search results, paid search, search advertising, yahoo, Young-Bean Song |
By ArticleSnatch on August 21, 2007
After being blistered by criticism over the abrupt termination of the Google Video program, Google has offered an apology and full credit to video purchasers.Keep the Google Checkout credit, everyone. It’s a mea culpa from Google as the search advertising company realized its brusque shutdown of their Video service didn’t play well in the public [...]
Posted in Internet | Tagged Bindu Reddy, google, Internet, public relations, public relations arena, search advertising, search industry |
By ArticleSnatch on August 21, 2007
It’s official, search advertising isn’t just junk advertising (read: direct response, a la junk mail) anymore, it’s a key element in branding, or as they call it in San Jose, a "branding vehicle." Others might call it part of integrated marketing. Back in March, I called it "presence." (Our on-scene WebProNews staff has passed along [...]
Posted in Internet | Tagged brand building device, Eric Picard, integrated search marketing, Kelly Graziadei, Kentucky, Microsoft, Rebecca Lieb, Robert Heyman, San Jose, Scott Linzer, search advertising, search-results, The ClickZ Network, yahoo |
By ArticleSnatch on August 17, 2007
Google’s debut of the Ad Traffic Quality Resource Center closely follows the arrival of a similar service from Yahoo.Click fraud persists in plaguing advertisers and the search advertising companies that sell ad space. High-profile lawsuits have happened as a result of businesspeople contending not enough is being done to keep their budgets from being tapped [...]
Posted in Internet | Tagged Ad Traffic Quality Resource Center, google, Matt Cutts, online advertising product, search, search advertising, Shuman Ghosemajumder, Traffic Quality Center, yahoo |
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