Google Tells EU Of Devotion To Privacy
The dominant search advertising company worked on convincing members of a European Parliament Committee that its DoubleClick purchase won’t infringe on people’s privacy. read more More: continued here google tells eu of devotion to privacy
IncrediMail Regains Google’s Favor
AdSense and search advertising have been reinstated for IncrediMail by Google, which suspended those services for the web-based email company last week. read more More: continued here incredimail regains googles favor
Google Slams Northeastern Patent Suit
Allegations of patent infringement by Google earned Northeastern University and the company licensing the technology a countersuit from the search advertising company. read more More: continued here google slams northeastern patent suit
Competitor Keyword Bid Could Bring Lawsuits
The issue of whether bidding on a competitor’s trademark keyword for search advertising constitutes "use in commerce" isn’t one that is settled yet, and may not be settled for some time. That’s not going to stop the lawsuits, though. Or seemingly duplicitous behavior. There have been several Second Circuit court rulings that it’s okay to [...]
Top Ad + Top Organic = Buy
Searchers are more likely to consider purchasing, to remember specific brands, and to associate specific brands with keywords when ads are in the search results, according to a newly study from Enquiro. Conversely, searchers were less likely to consider purchasing a brand that doesn’t appear in on the search results page. (Editor’s Note: The study, [...]
Google Frowns On Rogers Injection
Rogers Internet in Canada provides its subscribers with an advisory when they are approaching their account’s bandwidth limits, by injecting that notice into a web page they are viewing.The example of Rogers dropping a notice onto Google’s homepage began making the rounds yesterday. Some people called it a threat to net neutrality, which seems a [...]
Facebook Facing CEO Woes
Mark Zuckerberg’s foray into being the top executive at a company with a $15 billion valuation has been dismaying to Facebook users and advertisers.Remaking the world of online advertising would be an ambitious stretch for the most experienced executives on the Internet. Facebook’s approach, spurred by Zuckerberg’s pronouncement that “once every hundred years, media changes,” [...]
Google Eager To Please European Regulators
The company’s DoubleClick deal hit an unexpected snag when European Commission members decided to draw out their review to April 2008. Neelie Kroes and her fellow Competition regulators on the EC must have missed the relentlessly positive post Google put up, showing why their DoubleClick acquisition shouldn’t be any problem to anyone. Kroes said competition, [...]
Microsoft Needs Live Search On Facebook
Shelling out $240 million for a 1.6 percent stake in Facebook may be Microsoft’s way of keeping Google away from the social networking site, but the deal may not be worth the money unless Microsft can get Live Search into the service.In the days when hoops legend Michael Jordan dominated the NBA as part of [...]
Google Earnings As Expected, Revenue Up 57%
Google shares have been up and down in after-hours trading, but largely have hovered around the closing price of $639.62 soon after Google released its earnings report for the third quarter of 2007. Google beat analyst expectations by a slim margin. Google reported revenues of $4.23 billion an increase of 57% compared to the third [...]
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