Can Better Tools Make Up for Less Traffic for Microsoft?
The old saying goes that it’s not about quantity, but quality. Can that be true for search marketing as well? Microsoft is hoping that new tools it’s launching today at Search Engine Strategies Chicago will allow advertisers and webmasters to make the most of limited traffic. In today’s SearchDay, “Microsoft Adds More Tools for Search [...]
Report: Click Fraud Up to 15.8% Last Quarter
According to the latest Click Fraud Index report from Click Forensics, the overall industry average pay-per-click fraud rose to 15.8 percent for the second quarter of 2007. This is an increase from 14.1 percent for the same quarter in 2006 and 14.8 percent for Q1 2007. On content networks, such as Google AdSense and the [...]
Click Fraud Up In Second Quarter
Click Forensics has released pay-per-click (PPC) fraud figures for the second quarter of 2007. The overall average click fraud rate was 15.8 percent for the second quarter of 2007. This was an increase from 14.1 percent in 2006 and 14.8 percent for the first quarter of 2007. The average click fraud rate of PPC advertisements [...]
ComScore, Semdirector Partner For Marketing Deal
comScore and SEMDirector said today that they have entered into a joint marketing initiative to offer a new set of analytic solutions for managing large paid and organic search advertising programs. SEMDirector will use comScore’s qSearch data to measure search activity and provide analysis to the search advertising market. SEMDirector will use comScore’s data to [...]
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