Competitor Keyword Suits Not Doing Well
Those bringing lawsuits claiming that bidding on competitor trademark keywords is a form of infringement aren’t doing well in court. Though a few cases have made it past one court or another, those and others are getting caught up in the Second Circuit. This will be a summary, as free as possible from the legalese [...]
Utah vs. Google: Trademark Debates Heat Up
The Utah State Legislature has passed a bill that would make it illegal to purchase keywords relating to a competitor’s product in order to show up alongside them in search results. The Trademark Protection Act has come under much public scrutiny, most notably by Google. The Trademark Protection Act made its way quietly through the [...]
Utah Law Bans Competitor Keyword Bids
The Utah State Legislature has passed a Trademark Protection Act that creates a new type of mark called an electronic registration mark; it probably will not survive a Constitutional test according to the state’s own general counsel.Using a competitor keyword or phrase to trigger an advertisement online in Utah is against the law. The passage [...]
Yahoo Mobile Drives Ads Across The World
Nineteen countries in Europe, Asia, and the Americas will be in Yahoo’s sights for mobile advertising, with the debut of a new platform for mobile marketing clients.Interactive ads for big brand names will be in the top space at the Yahoo Mobile web home page. Yahoo will try to extend what has been a good [...]
Super Sunday Ad Poll By AOL
AOL announced today that it would be hosting the 5th Annual Super Sunday Ad Poll. Fans will be to watch, vote and share their favorite Super Bowl commercials at AOL Sports. The ad poll will start after kick-off and the winning commercial will be revealed on Monday after the game. Last years winner of the [...]
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