By ArticleSnatch on December 13, 2007
Microsoft significantly expanded its mapping capabilities in Europe with the acquisition of Multimap, a UK-based online and mobile mapping company. Multimap will operate as a wholly owned subsidiary of Microsoft, within the Online Services Group alongside Virtual Earth and Live Search. Multimap offers a consumer-facing mapping site that also provides local services via partners, including [...]
| Tagged consumer-facing
mapping site, Europe, location-based business services, Microsoft, Multimap, Online Services Group, owned subsidiary, restaurant-booking services, United Kingdom |
By ArticleSnatch on September 7, 2007
AOL announced today that it has completed its purchase of Tacoda, an online behavioral targeting network. AOL originally made the announcement to acquire Tacoda back on July 24. Tacoda will operate as a wholly owned subsidiary of AOL. Tacoda was founded in 2001 and uses technology that allows advertisers to serve ads based on consumers’ [...]
Posted in Internet | Tagged advertising, advertising dollars, advertising platforms, advertising space, aol, display network, DoubleClick, google, Microsoft, New York, New York Post, online ad networks, online behavioral targeting network, online behaviors, owned subsidiary, Randy Falco, state-of-art targeting tools, Tacoda, USD |
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