Online Retailers Thrifty With Marketing Spend
One-third of ecommerce merchants operate on a gross margin of 25 percent or less, according to an Internet Retailer survey conducted by Vovici. "With a margin of less than 35%, there is very little room for error in terms of operating or discretionary expenses like marketing," said Mary Brett Whitfield, senior vice president of TNS [...]
Social Networkers Love Their Leisure
Though many think of Facebook and other social networking sites as destinations for people who find pizza and beer a frequent financial challenge, these users have been hitting various leisure-oriented retail sites in droves.Certain categories of online retailers should take a closer look at their referrer logs, and maybe rethink their advertising strategies for social [...]
Search Beats Recommendations, By The Long Tail
We’re all familiar with recommendation systems, due to Amazon’s early efforts as well as current entertainment and e-commerce sites. You visit a particular product page and find related products that might also be of interest to you. Apparently these recommendations don’t really work as well as search results, in exposing the long tail. According to [...]
Shop.org Lobbies Senate Over Internet Taxes
Shop.org has been lobbying members of the U.S. Senate on behalf of online retailers to support a permanent extension of the ban against multiple taxes on ecommerce. The Senate Commerce Committee will consider a permanent Internet tax moratorium in an Executive Session. "Permanently extending the Internet tax moratorium will broaden the reach of technology and [...]
Small Business Online Spending To Top $70 Billion
The total online spending by small businesses is expected to reach $70 billion by the year 2012, up from $47 billion in 2006, according to JupiterResearch’s new report "US Online Small Business Market Category Forecast, 2007 to 2012." The amount of small businesses that buy online will grow at a compound annual growth rate of [...]
Online Retailers Need Better Optimization
Eighty-one percent of Internet Retailer Magazine’s top 100 retailer’s Web sites are fully taking advantage of search engine optimization and marketing according to a new study by online marketer Oneupweb. The study, "Once AgainThere’s Still Money on the Table: Internet Retailer Study 2007" is the third in a series released by the company. There were [...]
What Are They Selling?
Let’s take a quick look at the largest online retailers. In a “normal” ad environment, their fortunes would impact ad rates and inventory directly. We’re not in that marketplace here, yet it’s still important to share performance stats about these big spenders. Internet Retailer just produced their 2006 sales tallies. Nearly $84 billion came from [...]
What Are They Selling?
Let’s take a quick look at the largest online retailers. In a “normal” ad environment, their fortunes would impact ad rates and inventory directly. We’re not in that marketplace here, yet it’s still important to share performance stats about these big spenders. Internet Retailer just produced their 2006 sales tallies. Nearly $84 billion came from [...]
eBay Says Online Retailers Need To Innovate
In a presentation at the Internet Retailer Conference and Exhibition in San Jose, Gary Briggs, chief marketing officer at eBay said online retailers should think more outside the box. "Online retail is rapidly maturing but we are not doing enough to innovate," Mr. Briggs said. "I am offering a call to action to the industry [...]
E-Commerce Sites Lead Paid Search
E-commerce sites are heavy users of search engine marketing; with each of the top ten search engine marketers being retail or comparison-shopping sites according to comScore qSearch Market report. In March, close to 20 billion sponsored links were offered to U.S. Internet users from the top search engines. eBay was the top search engine marketer [...]
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