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By ArticleSnatch on October 12, 2007
Andy Greenberg over at Forbes has written an interesting article about how Blinkx – the European based video platform – has rolled out a monetization process that could help Google with making money on YouTube. Blinkx launched a method for providing contextual ads that go along with the video content embedded on a site. “Blinkx [...]
| Tagged Andy Greenberg, google, online publishers, Search Engine, youtube |
By ArticleSnatch on June 2, 2007
Google has announced it has acquired Chicago-based FeedBurner, a deal that had been rumored to be taking place since last week. Terms of the purchase have not been disclosed. On the Google Blog, Susan Wojcicki, VP, Product Management writes," For those of you who aren’t bloggers, podcasters, or feed creators, Chicago-based FeedBurner is a leading [...]
Posted in Internet | Tagged Chicago, Dan Costolo, feed advertising platform, feed creators, feed distribution and management tools, Feedburner, google, online publishers, Susan Wojcicki, web feed |
By ArticleSnatch on May 23, 2007
Internet advertising revenues in the U.S. totaled $16.9 billion in 2006 setting a new record and surpassing the 2005 record by 35 percent according to the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. In the fourth quarter of 2006 internet advertising revenues hit $4.8 billion, setting a revenues record for a single quarter. "Interactive advertising revenues [...]
Posted in Internet | Tagged advertising formats, advertising revenues, advertising spending, Broadband video, Internet advertising, Internet Advertising Bureau, internet advertising revenues, online publishers, Peter Petrusky, Randall Rothenberg, search-based text ads, United States, USD |
By ArticleSnatch on February 23, 2007
Click fraud, along with other methods of generated false or inflating statistics concerning ad impressions, has been the subject of much debate throughout the industry. Some reports indicate that fraud is rampant throughout the online advertising realm, while other statistics suggest that click fraud and other shady practices aren’t as prevalent. Recently, the Audit Bureau [...]
Posted in Internet | Tagged Audit Bureau of Circulations, audited digital media, Delaware, media buys, media plans, mobile media, Online Accountability, online ad impressions, online ad spending, online advertising, online advertising activity, online advertising realm, online publishers, streaming video, Web Metrics, Web site properties, Web Site Traffic |
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