The Great Social Retailing Invention
Social networking is so popular online that it’s spilling into the physical world – at actual stores. Called social retailing, the concept debuted at the National Retail Federation’s (NRF) show last January 2007. Recently, the concept, by IconNicholson was selected by Time Magazine as One of the Best Inventions of 2007. The technology was developed [...]
Overlapped Ads Lead To Conversion
Advertising across multiple Web sites has a significant impact on consumer’s conversions according to a new study from the Atlas Institute, "How Overlap Impacts Reach, Frequency and Conversions." The study found that consumers are more likely to convert after viewing ads on multiple Web sites. Consumers reached across multiple publishers were twice as likely to [...]
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