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By ArticleSnatch on December 1, 2007
Canadian revenues from online advertising hit C $1.01 billion (US $894 million) in 2006, according to the Interactive Advertising Bureau of Canada, a jump of 80 percent in one year. In 2006 search related advertising accounted for nearly as much revenue as online display campaigns and investment in search has increased faster. Google had 80 [...]
| Tagged CAD, Canada, Canadian Marketing Association, google, Interactive Advertising Bureau of Canada, Internet ad spending, Microsoft, online ad, online advertising, online display campaigns, paid search, Search Engine, search engine queries, United States, USD |
By ArticleSnatch on November 13, 2007
Big bucks continued to roll into online advertising as the Interactive Advertising Bureau reported third quarter numbers for 2007 that beat last year’s figures by 25.3 percent.The latest figures from the Interactive Advertising Bureau show 2007 ad revenue should easily eclipse $20 billion by the time the ball drops in Times Square on New Year’s [...]
| Tagged digital media, Interactive Advertising Bureau, Internet Ad Revenue, Internet ads, Internet applications, New Year's Eve, online ads, online advertising, Peter Petrusky, Pricewaterhouse Cooper, Randall Rothenberg, social media sites, Times Square, USD |
By ArticleSnatch on November 7, 2007
Online advertising in China is reaching double-digit growth so far in 2007, according to Nielsen’s AdRelevance report. The value of online display advertising in China reached RMB 2.6 billion in Q3, 2007 an increase of 14 percent over Q2. Total online advertising value for the year to date is RMB 6.6 billion. The value of [...]
| Tagged China, CNY, online ads, online advertising, online advertising market, online advertising value, online display ads, online display advertising, online market, Sail Ma, Southeast Asia |
By ArticleSnatch on November 3, 2007
It’s not clear exactly how much money Specific Media got in a recent round of funding. What is clear, though, is that the online advertising company intends to go on an acquisition spree. In its current state, Specific Media isn’t exactly tiny; comScore puts it in third place behind Advertising.com and ValueClick, and its advertising [...]
| Tagged ABC, advertising network, CBS, google, Microsoft, NBC, online advertising, Tim Vanderhook, USD, Viacom, yahoo, Zachary Rodgers |
By ArticleSnatch on November 1, 2007
The two-day town hall meeting about behavioral targeting, announced amid privacy concerns about Google’s proposed acquisition of DoubleClick, begins today in Washington DC. In August, the Federal Trade Commission agreed to hear concerns about behavioral targeting in online advertising. This came in response to privacy complaints made by a trio of organizations, who believe Google’s [...]
| Tagged ad technologies, DoubleClick, European Competition Commission, Federal Trade Commission, FTC town hall, google, internet users, online advertising, online privacy, Pablo Chavez, search advertising dominance, United States, Washington DC |
By ArticleSnatch on October 30, 2007
Google received the stamp of approval from regulators with the Australian Consumer and Competition Commission for its bid for ad serving network DoubleClick.Google has long claimed its purchase of DoubleClick posed no competitive threat to the world of online advertising. DoubleClick does display ads, Google does search ads, and the two complement each other. That’s [...]
| Tagged ad serving network, Australia, Australian Consumer and Competition Commission, European Union, google, online ad, online advertising, Sydney Morning Herald, United States |
By ArticleSnatch on October 30, 2007
U.S. newspaper and magazine publishers will spend almost $537 million this year to advertise their print and online brands, according to a new report from eMarketer,"Newspapers and Magazine Online: Content Is Still King." The report predicts that by 2011 online advertising will reach $1.3 billion, an increase of 142 percent. "Newspaper publishers have watched print [...]
| Tagged America, eMarketer, Lisa Phillips, online ad, online ad spending, online advertising, online brands, print products, social networking features, United States, USD, Veronis Suhler Stevenson |
By ArticleSnatch on October 26, 2007
The self implosion of the web analytics space continues as Omniture announced it will be buying Visual Sciences. Visual Sciences, bought by WebSideStory in 2006, managed to pull an “Alien” and take over the ship from the inside, when most of the executives left the company. WebSideStory then changed its name to Visual Sciences. They [...]
| Tagged Jim MacIntyre, Josh James, Omniture Inc., online, online advertising, online business optimization, online business optimization market, online business optimization software, online optimization market, purchase accounting, richer solution, under purchase accounting rules, USD, Visual Sciences Inc., web analytics space, WebSideStory |
By ArticleSnatch on October 16, 2007
Though many think of Facebook and other social networking sites as destinations for people who find pizza and beer a frequent financial challenge, these users have been hitting various leisure-oriented retail sites in droves.Certain categories of online retailers should take a closer look at their referrer logs, and maybe rethink their advertising strategies for social [...]
| Tagged advertising strategies, comScore, electronics, Gian Fulgoni, leisure-oriented retail categories, leisure-oriented retail sites, music retail sites, online advertising, online retailers, retail site visits, social networking sites |
By ArticleSnatch on October 9, 2007
UK online advertising spending reached $2.6 billion in the first half of 2007, up from $1.83 billion in the first half of 2006, according to the Internet Advertising Bureau UK. The IAB projects that online ad spending could reach $5.5 billion by the end of 2007. The UK ad market grew by 3.1 percent in [...]
| Tagged advertising spending, Broadband, ecommerce transactions, Guy Phillipson, IAB UK, Internet ad spending, Internet Advertising Bureau UK, Internet advertising spending, Internet display ads, internet users, online ad spending, online advertising, paid search, United Kingdom, USD |
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