Twitter Updates for 2008-09-15
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Adobe, Omniture Tracking Issue Addressed Again
John Nack of Adobe posted a brief Q&A related to the issue of Adobe software welcome screens phoning home to a tracking site hosted by analytics firm Omniture. read more More: continued here adobe omniture tracking issue addressed again
Adobe Bemused By Spying Claims
The discovery that some Adobe products phone home to analytics firm Omniture brought out the tinfoil hat crowd, and a raised eyebrow from Adobe’s John Nack. read more More: continued here adobe bemused by spying claims
Search Headlines & Links: October 26, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog: The Impact of the Omniture – Visual Sciences MergerThis move follows closely on the heels of Omniture’s acquisition of Offermatica, [...]
Omniture Acquires Offermatica
Web analytics company Omniture has agreed to acquire landing page optimization and A/B testing specialist Offermatica for $65 million. The deal includes OTTO Digital, the marketing agency division of Offermatica, and a wholly owned subsidiary. In February, Omniture acquired Touch Clarity, a site-side behavioral targeting firm that will complement Offermatica’s multivariate testing capabilities, for $50 [...]
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