Google Testing AdSense for Video
Google has announced a pilot with a small group of publishers to test streaming video ads. Writing on the Inside AdSense blog, product marketing manager Christina Lee said, “Just as AdSense adds value to the text content on your website and is useful for your users, we think these in-stream ads in video will add [...]
MTV And ROO Bring Video To College Papers
MTV Networks and Internet video company ROO have formed a partnership to offer a video player and customizable video channels to over 500 online college newspapers in mtvU’s College Publisher network. Each of the network’s student-run publications will have free access to a customizable, private-label video player and a variety of on-demand content channels covering [...]
Is Virtual World Marketing Just A Fad?
Anyone believing that online worlds like Second Life have reached the point of saturation had better take a second look at the marketing climate. Current trends point toward even more growth and expansion into virtual environments as the list of Fortune 500 companies launching operations in these online words continues to increase. Key methods of [...]
Truthiness Comes To Viacom
The irony is so thick, it’s smothering. Viacom, who sued Google for a billion dollars over copyright infringement, is now being sued by MoveOn.org and the Electronic Frontier Foundation for not understanding the very Fair Use principles the network relies on for its own parodies on "The Daily Show" and "The Colbert Report." One thing [...]
MTV Gets The User-Generated Hype
MTV jettisoned into the teen consciousness back in the Eighties by having a presence on the powerful new platform of cable programming. It was video that killed the radio star back then, but these days, it could be the Web star wielding the knife, and MTV’s on board with another powerful new platform. See, Toni [...]
MTV And There.com Hit The Avatar Zone
Hi and welcome to the WebProNews clarification zone, where we try to unmash the mashups of media, technology, public relations, and what’s really going on. Not just any avatars, dear reader. We’re talking star powered avatars, based on reality, or at least a reality show. They present a pleasant escape, to places where warm sunshine [...]
MTV Invades Second Life, Eyes Web 2.0
Avatars representing lead characters from the hit MTV series ‘Laguna Beach’ can now be found within the virtual world of Second Life. This move represents a strategy geared at winning back credibility with this generation’s youth, but will probably just serve as another indicator of big business invading the online environment. There was a time [...]
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