Project Red Stripe Reveals Lughenjo
Google and Yahoo do good deeds on a weekly basis. Microsoft and Ask also make the occasional selfless act. And now Project Red Stripe, a team within The Economist Group, has unveiled Lughenjo. Lughenjo is intended to be “[a] business that does good, and returns a profit.” The name and the concept both sound a [...]
User Generated Content Creating Revenue
User-generated content has changed the online world and created opportunities for marketers. Companies such as YouTube, MySpace and Facebook have led the change and eMarketer estimates that U.S. user- generated content sites will earn $1 billion in 2007 and hit $4.3 billion in ad revenues in 2011. On a global basis, user- generated content ad [...]
TV Guide Partners With Video Search Engine
CastTV is licensing its video search technology to entertainment and media company, Gemstar-TV Guide. TV Guide’s Online Video Guide launched in beta in April and will use CastTV’s technology to help run its search index. TV Guide’s Online Video Guide focuses on professional and independent video on the Internet and gives users targeted search results. [...]
YouTube Clarifies Copyright Protection Efforts
YouTube cofounder Steve Chen addressed the "speculation" in the media about the video-sharing site’s technological efforts to combat copyright infringement. This has been the biggest thorn in YouTube’s side ever since Google (with its bags of cash) bought the company. Viacom almost immediately slapped them with a billion-dollar infringement lawsuit. In his post at the [...]
mobilise Moves Closer To Launching
“ninemsn is set to launch mobilise.” Now, look closely at that sentence (or not closely at all, really), and you can guess three things – this development relates to mobile phones, Microsoft, and either Britain or Australia. The mobile part should be easy to see. As for Microsoft’s involvement, it relates to the “msn” portion [...]
Weird Suggestion: Reporters Should Sue Google
One old-media journalist thinks it’s time to unleash a brigade of Louis Vuitton-bearing lawyers on Google to stop them from stealing from newspapers.As Mike Masnick suggested on Techdirt, a lawsuit “would get laughed out of court pretty damn fast.” Movie critic Roger Moore (not the James Bond actor) made the nuclear class-action option his cause [...]
Eight Principles Of Click Quality
The Click Quality Council has released a list of eight principles they believe should act as a blueprint for creating industry-wide click quality. The industry average click fraud rate for 2006 was 14.2 percent according to Click Forensics. The eight principles for ensuring click quality is the result of a six-month effort by the Click [...]
Telegraph Cluelessly Attacks Google News Indexing
This time it is the UK-based Daily Telegraph that is complaining about a need to protect their content from search engines. Which makes us wonder if they, like Copiepresse and AFP before them, are willfully clueless about implementing robots.txt properly on the Telegraph’s web servers. Doing so would be trivial for a skilled webmaster, and [...]
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