What search engine marketers should know about event marketing
Yes, yes, I know we’re search engine marketers. So, event marketing isn’t our department. But, Don E. Schultz, Professor (Emeritus-in-Service) of integrated marketing communication at Northwestern University, said something in his opening keynote at SES Chicago back in December that every SEM should understand. He said, “For search to ‘get respect’ among senior management and [...]
Google Turns to Publicis to Increase its Madison Avenue Savvy
Google CEO Eric Schmidt was in Paris this week to visit Maurice Levy, chairman and CEO of ad agency holding company Publicis. The two shared few details, but said that Google and Publicis were more than a year into a relationship where Google’s technology smarts and Publicis’ media planning expertise are being shared to the [...]
What’s Next for Terry Semel?
When Terry Semel joined Yahoo as chairman and CEO in May 2001, he left behind the investment firm he started, Windsor Media. According to a report from paidContent.org, Semel is reviving that company, after losing his job as CEO in June 2007. Semel still sits on Yahoo’s board of directors as non-executive chairman. He’s reportedly [...]
AP CEO Declares War On Internet
Tom Curley said the news organization will come after anyone using its content without paying for that privilege.Currently embroiled in a lawsuit with Moreover, Curley’s interview at Paid Content had no details beyond the flood of cease and desist threats the Associated Press chief unsubtly suggested would become very plentiful from the news organization. “If [...]
CNet Eats Millions On Webshots Sale
CNet’s 2004 purchase of Webshots for $70 million became a bargain pickup for American Greetings, which paid $45 million to take it off CNet’s hands. In an internal email to CNet staffers, as seen on Valleywag, CEO Neil Ashe characterized the firm as "the media company of the future." It just won’t have the pretty [...]
Microsoft, Viacom Posture On Content Sharing
The newly announced User Generated Content Principles, backed by several media companies, exhorts websites to filter content while paying lip service to fair use.CBS, Disney, Fox, NBC, and Viacom are among those boosting User Generated Content Principles, a set of guidelines for sharing content online without violating anyone’s copyrights. Sharing through a service like YouTube [...]
User-Generated Media Increasing
Between 46 percent and 83 percent of the online populations of France, The United States and the United Kingdom use user- generated media at least monthly, according to Gartner. The percentage of those who use UGM relates to both age and geography. Teens used UGM more than adults in all countries for nearly all activities. [...]
Social Networks And Brand Advertising
U.S. social networking sites may generate revenue that could reach $1 billion in 2007, and increase from $400 million in 2006, according to IDC’s "Social Networking Services in the US-Popular, Yes, But how To Monetize Them?" report. IDC found that only advertising scaled well enough to make social networks attractive for portals and major media [...]
Brand Advertising Doomed On Facebook
Social networking sites may never be the cornucopia of conversions that brand advertisers want them to be, according to a new study.A number of brand name companies have established outposts in places like MySpace and Facebook. Some firms, like those in the entertainment business, are well-suited to the younger audiences on social networking sites. An [...]
Japanese Companies Lash Out At YouTube
A group of Japanese media companies were very critical of YouTube today at a Tokyo press conference. They lashed out at the company saying they were not doing enough to keep infringing clips off the site. They also said they were skeptical of their automatic video recognition and removal system being created by YouTube parent [...]
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