Mobile Marketing Receives Low Response
Close to one-quarter of mobile users are interested in mobile marketing, according to a recent study by the Mobile Marketing Association. Sweepstakes and voting campaigns were the most common types of mobile marketing that respondents had participated in. The MMA predicts that marketers will start to focus on mobile phone features such as cameras. Camera [...]
Yahoo Adds 9 Asian Countries To Mobile Search
Yahoo is now offering its mobile search product in Chinese and has added nine new partners in the Asian market according to a press release today. Yahoo is claiming they now lead the mobile search sector and with US, European and Asian markets being covered this could be accurate. The release stated: Since the introduction [...]
Mobile TV Viewers To Increase
Global annual consumer spending on mobile broadcast TV is expected to surpass $6.6 billion by 2012, according to a new report from Juniper Research. Juniper projects that 120 million mobile users would receive broadcast TV services by 2012, up from less than 12 million in 2007. "If companies are serious about achieving widespread adoption of [...]
Google AdSense for Mobile
Recently I wrote that Google Mobile was starting to run AdWords ads. This initiative has been expanded to now include Google Adsense(TM) for mobile. This program contextually targets ads to mobile website content. The program is targeted at people who have created websites targeted at mobile browsers, allowing them to make money on contextual advertising [...]
Google Earth Provides Updates, Answers
There’s a fresh post on the Google LatLong Blog, and it’s titled, “Where in the world is…(Answers).” You see, the post informs readers of various geographic locations that were hinted at earlier. But if Google was asking (perhaps rhetorically), “Where in the world is an updated image?” the answer would be, “just about everywhere.” Matt [...]
Despite Insensitivity, PS3 Amazon Sales Soar
Recent Sony news presents an interesting case study in the difference between advertising and marketing. For just as the company was marginalizing yet another group of people and offending the politically correct, sales of PlayStation 3 soar upon price cuts. Before Sony was anywhere near launching the PS3, the gaming crowd was salivating. Their mouths [...]
YouTube Adds 9 Localized Country Sites
Google announced today that YouTube has added nine country-specific sites. The localized sites are fully translated, with localized home pages, content and search functions. This first phase of an international rollout includes sites for Brazil, France, Ireland, Italy, Japan, the Netherlands, Poland, Spain and the UK, with plans for more countries to be included in [...]
Any Kind Of Designer Handbags Shopping
Women enjoy going on any kind of designer handbags shopping outing. They know that they can choose to purchase expensive designer handbags made from designers located in Italy and France, in delicious skins of ostrich and leathers, or they can choose to be simple and buy compartmentalized handbags t… More: continued here any kind of [...]
Search Share: Microsoft Continues To Fall
The Hitwise count of US search market share found Google rising, Yahoo and Microsoft dropping, and Ask picking up a smidgeon of searches.Before we can get into the numbers, we have to wish the inestimable Gary Price congratulations and best wishes on his recent nuptials. Gary is Ask’s director of online information services, and recently [...]
Yahoo oneSearch Packs Bags For Canada, Europe
This past week, The Today Show has been running its annual “Where in the World is Matt Lauer?” segment. Matt traveled to five different countries (including the U.S., which seems like cheating), but Yahoo’s got him beat: Yahoo oneSearch just went “live in beta” in six. The UK, Canada, Germany, Italy, Spain, and France – [...]
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