Is Google The Borg or Big Brother
Google is growing and the question of whether or not it has become too invasive (or persuasive) is one that needs to be answered now. While using pop culture references to attract attention to this situation is fun, it also captures the massive popularity of Google itself. As any Star Trek fan can tell you, [...]
Search Headlines & Links: December 12, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog: Putting the “Social” in Social Media MarketingReaching out to bloggers and building a relationship with them can go a long [...]
Microsoft Acquires UK Mapping Provider
Microsoft significantly expanded its mapping capabilities in Europe with the acquisition of Multimap, a UK-based online and mobile mapping company. Multimap will operate as a wholly owned subsidiary of Microsoft, within the Online Services Group alongside Virtual Earth and Live Search. Multimap offers a consumer-facing mapping site that also provides local services via partners, including [...]
Opera Files Antitrust Complaint Against Microsoft
Oslo-based software maker Opera has formally complained to the European Union about Microsoft’s business practices.The makers of the Opera web browser want Europe’s Competition Commission to compel Microsoft to unbundle Internet Explorer from Windows. Opera also asked the Commission to make Microsoft follow “fundamental and open Web standards” with its browser development. “Our complaint is [...]
Google Improves AdWords Location Targeting
Google AdWords advertisers now have new options for location targeting of their ads. The geo-targeting feature now shows advertisers an interactive map showing the locations selected for each ad. Targeting options have been made more flexible, according to the AdWords blog: “For example, let’s say you run an online store, and you ship to all [...]
Search Headlines & Links: November 28, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog: SEO Is Not a One-Time EventToo often, companies “approve” SEO only to treat it as a one-time hit, or a [...]
Yahoo Europe Gets New Hire, Facing Possible Closing
Though Yahoo Europe has been given until the end of the first quarter next year to improve their numbers or face closing, their new hire of Kristof Fahy – former brand manager for BlackBerry and telephone service provider Orange – shows they do not plan on going out without giving it a hard shot. Fahy [...]
SEW Experts: Understanding the Global Search Marketplace – Part 2
Searches are up all over the world, and it’s an interesting juxtaposition to think of the rest of the world as “emerging” compared to North America and Europe. In today’s Searching for Meaning column, “Understanding the Global Search Marketplace – Part 2,” Kevin Ryan looks at some global search data provided by comScore to see [...]
Scrutinize Google, DoubleClick, Says Congress
DC lawmakers want the Federal Trade Commission to do more than rubber-stamp Google’s $3.1 billion DoubleClick acquisition.Heavy hitters in the Senate on the antitrust subcommittee want the FTC to look closely at the Google-DoubleClick deal. A statement on Senator Orrin Hatch’s (R-Ut) website noted the letter, containing the concerns of Hatch, Herb Kohl (D-Wi), and [...]
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