Google NYC and Digitas Lead Google-Publicis Partnership
Google’s Tim Armstrong, president North American advertising and commerce, and Penry Price, vice-president of North American sales, with Digitas Chairman and CEO David Kenny will lead the global Google-Publicis partnership. Abby Klaasen broke the news late last night in Advertising Age. The news tops off a terrific week for Digitas, which won the P&G Crest [...]
Ask Hires Former Google Exec For Europe
It’s not as if Eric Schmidt switched sides; Cesar Mascaraque was hardly a central figure. Still, we have to applaud Ask for snatching up the former Googler, and think Mascaraque’s experience will serve his new company well. read more More: continued here ask hires former google exec for europe
Google Turns to Publicis to Increase its Madison Avenue Savvy
Google CEO Eric Schmidt was in Paris this week to visit Maurice Levy, chairman and CEO of ad agency holding company Publicis. The two shared few details, but said that Google and Publicis were more than a year into a relationship where Google’s technology smarts and Publicis’ media planning expertise are being shared to the [...]
Google, Publicis Swapping Executives
Yesterday’s cryptic announcement of discussions between CEOs Eric Schmidt and Maurice Levy of Google and Publicis, respectively, cleared up in recent reports. read more More: continued here google publicis swapping executives
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Schmidt Speaks At NASA Celebration
Eric Schmidt might have seemed a little out of place speaking at a luncheon commemorating NASA’s 50th anniversary; an astronaut or someone who had at least worked for the agency might have been a more commonsense pick. Schmidt had some interesting things to say, though, and effectively stirred up several discussions. read more More: continued [...]
FTC approves Google’s acquisition of DoubleClick
The U.S. Federal Trade Commission (FTC) has formally approved Google’s proposed acquisition of DoubleClick, according to an announcement by Google this morning. Google announced the deal in April, along with a purchase price of $3.1 billion. The FTC’s investigation focused on antitrust issues, and in its clearance opinion released today, explicitly rejected any current or [...]
Google Goes to U.N. Climate Conference
The U.N. has brought representatives from 190 nations to Bali, Indonesia to discuss climate change. Want to guess what search engine giant is present, as well? That’s right – Google. A little over a week ago, the U.N.’s World Food Program began a contest on YouTube. Before that, Cisco, Google, and the U.N. launched a [...]
Facebook Facing CEO Woes
Mark Zuckerberg’s foray into being the top executive at a company with a $15 billion valuation has been dismaying to Facebook users and advertisers.Remaking the world of online advertising would be an ambitious stretch for the most experienced executives on the Internet. Facebook’s approach, spurred by Zuckerberg’s pronouncement that “once every hundred years, media changes,” [...]
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