By ArticleSnatch on May 18, 2007
Talk about throwing money around: Microsoft just plunked down $6 billion for digital marketing company aQuantive, Inc. The Beast of Redmond plans to wield this new weapon to develop an Internet-wide advertising platform. The purchase is especially interesting as it follows Google’s $3.1 billion pickup of DoubleClick, which led Microsoft to moan about anti-trust concerns. [...]
Posted in Internet | Tagged ad network, advertising industry, aQuantive Inc, contextual advertising service, Coors, google, Internet-wide advertising platform, Internet.&rdquo, Microsoft, software giant spins, Softy, Steve Ballmer, USD |
By ArticleSnatch on April 2, 2007
The biggest Internet players have at least a passing interest in DoubleClick, an online advertising network that reaches hundreds of websites, and they could be willing to overpay for it for a variety of reasons.When Google, Yahoo, Microsoft, and AOL sit down for a few hands of acquisition poker, the room probably looks a lot [...]
Posted in Internet | Tagged Advertising.com, aol, Ashkan Karbasfrooshan, Coors, google, Hellman & Friedman, Internet players, Microsoft, USD, Wall Street Journal, Web Acquisitions, yahoo |
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