Google Takes Gold and Silver in Japan: NTT DoCoMo and KDDI
Soon 80 percent of the mobile phones in Japan will feature the Google search engine. That doesn’t necessarily mean Google will have an 80 percent share of all Japanese local mobile searches. Google partnerships with the #1 and #2 mobile carriers in Japan forces Yahoo and MSN to compete for the bronze. Here’s the math: [...]
Yahoo Yang Interview Exclusive Avi File
The most highly-anticipated webcast in the search engine world: Yahoo’s Q4 and full year 2007 earnings conference call (Jan. 29, 5 pm Eastern; 2 pm Pacific). Jerry Yang will outline his vision for Yahoo. We’ll hear how Yahoo Panama is performing. We may even learn what Yahoo’s global search engine strategy is. Vertical search engines [...]
Save the Date! “Meatball Sundae” Webcast with Seth Godin
We know you guys love Seth Godin (who doesn’t?). You nominate his blog for ClickZ’s annual Marketing Excellence Award every year — and it’s won. Twice. As a marketer, Seth’s brilliance borders on the uncanny. He’s an unparalleled public speaker (who just delivered a keynote at Search Engine Strategies Chicago), and a prolific author. And [...]
Online Marketing Budgets Set To Increase
Over half of B-to-B marketers (60%) plan to increase their marketing budgets next year, according to BtoB’s "2008 Marketing Priorities and Plans" survey. The largest budget increase will be in online marketing, with 79 percent of marketers planning to increase their online budgets next year, up from last year’s survey that found 75 percent of [...]
Google Goes to U.N. Climate Conference
The U.N. has brought representatives from 190 nations to Bali, Indonesia to discuss climate change. Want to guess what search engine giant is present, as well? That’s right – Google. A little over a week ago, the U.N.’s World Food Program began a contest on YouTube. Before that, Cisco, Google, and the U.N. launched a [...]
Search Headlines & Links: November 14, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog: What Can Local Learn from Universal Search?Local content providers can learn a bit about self-promotion by following the search engines’ [...]
SES Webcast Today: How Large Enterprises Effectively Integrate Paid & Natural Search Marketing
There’s still time to sign up for a webcast beginning at 1 p.m. EST today discussing the challenges large enterprises face when integrating SEO and paid search. The one-hour session, part of the Search Engine Strategies Webcasts series, features SEW’s executive editor Kevin Heisler. Kevin will focus on what the best and brightest CMOs are [...]
Journalists Show Strong Interest In Internet
A new survey from the Arketi Group finds that 84 percent of journalists say they would or already have used blogs as a main source or secondary source for articles. Of those surveyed 100 percent said they depend on the Internet to get their job done. Twenty-five percent of journalists said blogs make their jobs [...]
The toughest decision marketers must make
Late last night I received an email from a marketer who needed help with the toughest decision in the industry: Who do you recommend to handle our search engine optimization and paid search marketing? The marketer had a short list of candidates and specific needs. It was great to hear from a reader who signed [...]
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