OMG Article Directory Google Slapdown!!!
July and August were terrific months traffic wise, the best we have ever had over here at ArticleSnatch.com. It was a nice test of scale for the platform that we are running on. At the end of August we noticed something that other sites have seen – the dread Google Slap! Google Slap Toward the [...]
Twitter Updates for 2009-03-28
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Twitter Updates for 2008-09-24
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Twitter Updates for 2008-08-29
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Twitter Updates for 2008-07-13
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Pimp My Site: Tweaking High Traffic Landing Pages
When you have a page that is bringing in a lot of eyeballs, it may be tempting to just leave it alone. Cliches become mantras. “There’s no need to stir the pot.” “Let sleeping cats lie.” “If it ain’t broke, don’t fix it.”
The problem is that if your traffic isn’t converting, then your landing page is, in fact, broken.
Thankfully, the Google Website Optimizer team is serving up tips on knowing which pages to tweak via a post on their blog.
First up are Landing Pages. Go to the “Content” section of Google Analytics and check out the “Top Landing Pages.” The pages you need to focus on have high bounce rates and high entrance rates. The blog recounted a scenario Avinash Kaushik spoke about at SES. He said he was searching for faucets and the top sponsored result led him to a sinks page. Perhaps the site is experiencing large numbers of site visitors, but they’re just throwing money away if they’re not giving the people what they want.
Secondly, check out funnel pages. These are pages that a visitor arrives at after performing an action such as a purchase, registration or download. In Google Analytics, you can set up a funnel which contains 10 pages pertaining to a goal. Then, you’ll be able to view “funnel visualization” reports that can show you where your site visitors get stuck in the process.
Remember, it’s the conversions that matter the most. Not the clicks or the referrals or the number of eyeballs. If your site visitors are not engaging in the actionable goal you’ve set for them, then it’s time to tweak.
Related Reading:
Your Baby’s Ugly – Why You Need Landing Page Optimization Now
PPC Triage Now! Emergency Action Steps for Dying AdWords
Twitter Updates for 2008-04-15
New Article – How to Have More Traffic and More Visitors Equals More Sales in the Inte.. http://tinyurl.com/6hecb4 # New Article – Internet Marketing and Internet Advertising Makes Possible Search Engine.. http://tinyurl.com/5uaofc # New Article – Internet Marketing and Internet Advertising the Anything Internet Way Po.. http://tinyurl.com/62kqoz # New Article – More Traffic and More [...]
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