Blog Review: International Freebies & Blog Contests
There are many freebie blogs out there and I don’t spend a lot of time reading them, as most are just promoting affiliate offers hoping to capture $1 here and $1 there as you otpin to a form that will cause you to get more junk email than you can imagine. Then there are the [...]
Twitter Updates for 2008-05-20
Wedding Website is Fun and Helpful Posted By : Dillan Sawyer: This article tells about the advantag.. http://tinyurl.com/64f5qx # Mortgage choice NSW Posted By : Kirsty Williamson: There are different kinds of Mortgage brokers in.. http://tinyurl.com/5lhvvf # New Article – Why Picking Good Popup Displays Will Affect Your Business Profile Posted.. http://tinyurl.com/5o6gjz # ADD: There [...]
Twitter Updates for 2008-05-20
Wedding Website is Fun and Helpful Posted By : Dillan Sawyer: This article tells about the advantag.. http://tinyurl.com/64f5qx # Mortgage choice NSW Posted By : Kirsty Williamson: There are different kinds of Mortgage brokers in.. http://tinyurl.com/5lhvvf # New Article – Why Picking Good Popup Displays Will Affect Your Business Profile Posted.. http://tinyurl.com/5o6gjz # ADD: There [...]
Pimp My Site: Tweaking High Traffic Landing Pages
When you have a page that is bringing in a lot of eyeballs, it may be tempting to just leave it alone. Cliches become mantras. “There’s no need to stir the pot.” “Let sleeping cats lie.” “If it ain’t broke, don’t fix it.”
The problem is that if your traffic isn’t converting, then your landing page is, in fact, broken.
Thankfully, the Google Website Optimizer team is serving up tips on knowing which pages to tweak via a post on their blog.
First up are Landing Pages. Go to the “Content” section of Google Analytics and check out the “Top Landing Pages.” The pages you need to focus on have high bounce rates and high entrance rates. The blog recounted a scenario Avinash Kaushik spoke about at SES. He said he was searching for faucets and the top sponsored result led him to a sinks page. Perhaps the site is experiencing large numbers of site visitors, but they’re just throwing money away if they’re not giving the people what they want.
Secondly, check out funnel pages. These are pages that a visitor arrives at after performing an action such as a purchase, registration or download. In Google Analytics, you can set up a funnel which contains 10 pages pertaining to a goal. Then, you’ll be able to view “funnel visualization” reports that can show you where your site visitors get stuck in the process.
Remember, it’s the conversions that matter the most. Not the clicks or the referrals or the number of eyeballs. If your site visitors are not engaging in the actionable goal you’ve set for them, then it’s time to tweak.
Related Reading:
Your Baby’s Ugly – Why You Need Landing Page Optimization Now
PPC Triage Now! Emergency Action Steps for Dying AdWords
Search Marketing Expo
This year, those of us interested in search marketing in general can look forward to several events sponsored by Third Door Media. The Search Marketing Expo will be held in different locations through out the year, the soonest of which is the Search Marketing Expo West which is to be held from the 26th [...] [...]
links for 2008-02-08
Yicrosoft Directory – Yicrosoft Directory Challenge Day 2 | Yicrosoft Directory Recent blog post about the yicrosoft directory challenege sponsored by seo noob. Looks pretty fun. (tags: yicrosoft yicrosoft-directory microsoft yahoo seo seo-challenege seo-noob)
Yicrosoft Directory – Let the Games Begin
I just found out about this contest to promote the word “Yicrosoft Directory” – Sponsored by SEONoob.com. My friend had called me up last night to discuss it and get some advice. So I thought it was ironic that I found out about it just by reading some of the great blogs I read every [...]
Twitter Updates for 2008-01-17
New Article – Choosing A Binding System Four Reasons To Consider Choosing Thermal Bind.. http://tinyurl.com/24ggsh # New Article – Choosing A Binding System: Six Reasons To Choose Spiral Coil Binding Pos.. http://tinyurl.com/3dv22w # New Article – Caring For Your School Laminator Posted By : : The only regular maintena.. http://tinyurl.com/yv2vwz # New Article – Everything [...]
Google-Sponsored Machine Contest Declares Winner
When we first reported on the Innovate or Die contest in September, the official site didn’t get along with Firefox. Now neither Firefox nor Internet Explorer seems to be compatible. But the contest, which was backed by Google, has declared a winner, regardless. read more More: continued here google sponsored machine contest declares winner
Mobile Search Advertising To Reach $1.4 Billion
Revenues related to mobile search, including ad-sponsored directory assistance and mobile Internet ads are estimated to reach $1.4 billion in 2012, according to the Kelsey Group. "Advertisers in the U.S. are the most aggressive in terms of messaging to potential U.S. consumers," said Matt Booth, senior vice president and program director, Interactive Local Media, The [...]
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