Twitter Updates for 2008-07-02
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Twitter Updates for 2008-07-01
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Twitter Updates for 2008-05-13
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Twitter Updates for 2008-05-13
New Article – The Dynamic Landscape of Marketing Posted By : Zach: Marketing ideas are.. http://tinyurl.com/3tz8ew # Things to Know About Renters Insurance Posted By : Apartmentlinks.com: Generally it is assumed that.. http://tinyurl.com/6jbk5b # Is it a good idea to buy a used RV Posted By : Dennis James: Over the past few years, there [...]
Pimp My Site: Tweaking High Traffic Landing Pages
When you have a page that is bringing in a lot of eyeballs, it may be tempting to just leave it alone. Cliches become mantras. “There’s no need to stir the pot.” “Let sleeping cats lie.” “If it ain’t broke, don’t fix it.”
The problem is that if your traffic isn’t converting, then your landing page is, in fact, broken.
Thankfully, the Google Website Optimizer team is serving up tips on knowing which pages to tweak via a post on their blog.
First up are Landing Pages. Go to the “Content” section of Google Analytics and check out the “Top Landing Pages.” The pages you need to focus on have high bounce rates and high entrance rates. The blog recounted a scenario Avinash Kaushik spoke about at SES. He said he was searching for faucets and the top sponsored result led him to a sinks page. Perhaps the site is experiencing large numbers of site visitors, but they’re just throwing money away if they’re not giving the people what they want.
Secondly, check out funnel pages. These are pages that a visitor arrives at after performing an action such as a purchase, registration or download. In Google Analytics, you can set up a funnel which contains 10 pages pertaining to a goal. Then, you’ll be able to view “funnel visualization” reports that can show you where your site visitors get stuck in the process.
Remember, it’s the conversions that matter the most. Not the clicks or the referrals or the number of eyeballs. If your site visitors are not engaging in the actionable goal you’ve set for them, then it’s time to tweak.
Related Reading:
Your Baby’s Ugly – Why You Need Landing Page Optimization Now
PPC Triage Now! Emergency Action Steps for Dying AdWords
Twitter Updates for 2008-04-17
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Google Goes Back Over Adsense Referral Program
Two weeks ago, Google announced some changes to their AdSense Referral Program. read more More: continued here google goes back over adsense referral program
SEW Experts: Online Reviews: Tips, Tricks, and Secrets for Advertisers and Publishers
The importance of reviews and ratings – positive and negative – can’t be overstated in local search. In terms of consumer motivation, it’s all about informing others or rewarding a business for its excellent product/service. In today’s Vertical Challenge column, “Online Reviews: Tips, Tricks, and Secrets for Advertisers and Publishers,” local search expert Gregg Stewart [...]
SEW Experts: Local Search Lives or Dies by User Reviews
In the old days, consumer opinions regarding personal experiences with businesses were passed around in a practice known as “Word of Mouth” marketing. In today’s Vertical Challenge column, “Local Search Lives or Dies by User Reviews,” local search expert Gregg Stewart explains that the Internet has transformed word of mouth referrals into user reviews and [...]
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