AOL Spreads Its Privacy Education Program
AOL announced a program that will help Internet users understand behaviorally targeted advertising, along with providing mechanisms for opting out of such targeting.The company estimated it can reach 91 percent of the US Internet audience with its privacy education campaign. AOL expects to display millions of public service banner ads both on its properties and [...]
Senators Call For Net Neutrality Hearing
Senators Bryon Dorgan (D-ND) and Olympia Snowe (R-Maine) sent a letter today to Sen. Daniel Inouye, chairman of the Senate Commerce Committee, calling for a hearing to discuss phone and cable companies’ recent discrimination against content on their networks, and whether current regulatory protections are enough. The senators cite the contrast between recent cable and [...]
Study Gives Insight Into Identity Theft
The Center for Identity Management and Information Protection (CIMIP) has released the first -ever study of closed United States Secret Service cases dealing with identity theft. Organized group activity took place in 42 percent of the cases, involving 2-45 offenders. In about half of those cases the Internet was used to commit the crime. Just [...]
Comcast Impersonates China and Gnutella, Too
Some of the uproar last week was regarding Comcast’s blocking of BitTorrent traffic, a move that, by itself raised concerns about the power over content and packets the cable company was usurping. Over the weekend it came to light that Comcast not only blocked BitTorrent, but also Gnutella and Lotus Notes. Back in September, CNet [...]
SEW Experts: Inside Google Zeitgeist: Google’s Annual Partner Summit
If you’re just now starting to think about how search and your organization (or internal search department) impact the 2008 planning process, you’re a little late to the game. In today’s Search Ads column, “Inside Google Zeitgeist: Google’s Annual Partner Summit,” Matt Spiegel shares details from Google’s very exclusive annual partner summit. Rather than focusing [...]
Net Neutrality, Now With Less Spin
Have the telecoms and cable companies just abandoned the Net Neutrality fight altogether? It used to be they staged aggressive rhetoric battles, created questionable studies, and pretended to honor Net Neutrality on their own – without legislation. Lately though, they seem to have gone radio silent about the matter and have even abandoned the so-called [...]
Microsoft, Viacom Posture On Content Sharing
The newly announced User Generated Content Principles, backed by several media companies, exhorts websites to filter content while paying lip service to fair use.CBS, Disney, Fox, NBC, and Viacom are among those boosting User Generated Content Principles, a set of guidelines for sharing content online without violating anyone’s copyrights. Sharing through a service like YouTube [...]
Yahoo Enhances Ad Traffic Quality
A new option for Yahoo’s advertisers allows them to have better control of where their ads appear on Yahoo’s Publishing Network.Not every site eligible to display advertising from the Yahoo Publishing Network may be a desirable destination for every advertiser. For whatever reason, traffic from a particular domain doesn’t provide a marketer with the best [...]
Yahoo Gives More Details To Panama Changes
I received another email with the updated press release about new changes to Panama so figured I would pass it along for everyone to read: Yahoo! Inc., a leading global Internet brand, today announced the introduction of Blocked Domains within its Sponsored Search system, known as Panama. The new feature provides site blocking capabilities for [...]
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