Microsoft adCenter Adds Immediate Editorial Updates, Daily Spend Limits
Microsoft was busy over the weekend upgrading the features at adCenter. The editorial changes you make to ads will now go live immediately similar to Google and Yahoo, according to their blog. You will also be able to establish daily spend limits for your campaigns – which will help tighten spends. The Big Three seem [...]
AdCenter Tweaks Its Campaign Manager
The campaigns Microsoft advertisers manage through the company’s adCenter system should be easier to handle after a weekend of upgrades.For some reason, the adCenter bloggers are spacing out the details behind the recent round of updates to post throughout the week. First up is the editorial upgrade, which helps people fill in everything they should [...]
BEA Flips Off Oracle Offer
A 25 percent premium for BEA in an all-cash offer from Oracle elicited a mild chuckle from BEA’s VP of business planning and development, William Klein.$6.66 billion won’t be enough to yank BEA into the Oracle fold. After Oracle made an offer to BEA today, Klein responded with a polite letter that likely concealed a [...]
Yahoo Mail Marks 10 Years
The service formerly known as Rocketmail, now with a heaping helping of Oddpost in the mix, reached a milestone anniversary this month.John Kremer, vice president for Yahoo Mail, marked the anniversary on the official Yahoo blog with a list of highlights since October 1997. That was when Yahoo Mail launched in its first incarnation, bringing [...]
Google Downtime As Rare As Four-Leaf Clovers
When someone (truthfully) says “99.9 percent of the time,” it’s often all right to round up to one hundred. When examining Google’s downtime, though, there’s a lot to be learned by looking at numbers even farther beyond the decimal point. Way out at the thousandths place – where differences of just 0.001 are measured – [...]
Google, DoubleClick On Defense Against Senators
The main defense put forth by Google and supporters of its proposed acquisition of DoubleClick holds that the two companies do business differently when it comes to advertising.One company sells ads, one delivers them. In a nutshell, that’s Google’s view of the DoubleClick deal, and there isn’t any reason for people to be so fired [...]
Viral Recommendations Have Natural Limits
Whether cruising around social networks or shopping online, I do pay attention to friends’ recommendations — ranging from the newest restaurant, to the hippest shoes and most effective plumber. My social circle influences my interests and purchases, and I find myself often passing on suggested links to others or checking out something mentioned to me. [...]
AT&T Offers Parental Control For Mobiles
AT&T has introduced a new Web-based feature that allows parents to stay in touch with their children while controlling the children’s mobile phone use. AT&T Offers Parental Control For Mobiles AT&T Smart Limits for Wireless is a service that allows a parent to set usage limits on a child’s talk time, text messages, instant messages [...]
MySpace, Virgin Comics Partner
Virgin Comics and MySpace have partnered to launch Coalition Comix, an online comic book platform that will allow users to work with comic book creators in developing and creating characters and stories. Coalition Comix will commission some of the comic book industry’s creators to work with users as virtual "Story Masters." Creators will guide participants [...]
EU Decides YouTube And TV Are Different
Google seems pleased to announce that European regulations on broadcast video content will not apply to search engines, user-generated content, or YouTube. The EU set in place the Audiovisual Media Services Directive, which limits product placement and other content on television. Previously, the language of the regulation did little to distinguish between linear (TV) and [...]
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