Google Analytics Now Available in Google Code
Care to do more with Google Analytics code than just cut and paste a snippet in your website code? Well, you’re in luck. Google Analytics has been added to Google Code.
Now you can do marvelous things like manipulate the length of marketing campaigns and add search engines to be tracked.
If you want more control but don’t have a Google Code monkey on your team, then you can always try one of their Authorized consultants. Of course, Google provides plenty of documentation for Google Code.
Feel like discussing this? Leave a comment!
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Video Interview with Avinash Kaushik of Google Analytics
Pimp My Site: Tweaking High Traffic Landing Pages
When you have a page that is bringing in a lot of eyeballs, it may be tempting to just leave it alone. Cliches become mantras. “There’s no need to stir the pot.” “Let sleeping cats lie.” “If it ain’t broke, don’t fix it.”
The problem is that if your traffic isn’t converting, then your landing page is, in fact, broken.
Thankfully, the Google Website Optimizer team is serving up tips on knowing which pages to tweak via a post on their blog.
First up are Landing Pages. Go to the “Content” section of Google Analytics and check out the “Top Landing Pages.” The pages you need to focus on have high bounce rates and high entrance rates. The blog recounted a scenario Avinash Kaushik spoke about at SES. He said he was searching for faucets and the top sponsored result led him to a sinks page. Perhaps the site is experiencing large numbers of site visitors, but they’re just throwing money away if they’re not giving the people what they want.
Secondly, check out funnel pages. These are pages that a visitor arrives at after performing an action such as a purchase, registration or download. In Google Analytics, you can set up a funnel which contains 10 pages pertaining to a goal. Then, you’ll be able to view “funnel visualization” reports that can show you where your site visitors get stuck in the process.
Remember, it’s the conversions that matter the most. Not the clicks or the referrals or the number of eyeballs. If your site visitors are not engaging in the actionable goal you’ve set for them, then it’s time to tweak.
Related Reading:
Your Baby’s Ugly – Why You Need Landing Page Optimization Now
PPC Triage Now! Emergency Action Steps for Dying AdWords
SEW Experts: Review of “Web Analytics, An Hour a Day” by Avinash Kaushik
In today’s By the Numbers column, “Review of “Web Analytics, An Hour a Day” by Avinash Kaushik,” Eric Enge reviews Avinash Kaushik’s basic philosophy of Web analytics as defined in his new book, which helps you learn how to view analytics the right way. More: continued here sew experts review of web analytics an hour [...]
Market Motive – A new option for learning about Online Marketing
John Marshall, Michael Stebbins, and Avinash Kaushik announced today the founding of Market Motive. The company is a new venture which aims to provide a variety of online educational services focused on online marketing. Two days ago, I interviewed John Marshall about the company, it’s services, and it’s plans. What you get with the service [...]
Google’s New Behavioral Targeting For AdWords Reviewed
UPDATE: Seems Google does not want to be associated with the term behavioral targeting. Google’s VP of product management and advertising and also the one with the famous garage, Susan Wojcicki said the company will not use behavioral targeting. Zachary Rodgers over at ClickZ has written a good overview of the recent addition of behavioral [...]
Podcast with Brett Crosby and Avinash Kaushik
After a bit of a layoff, I had the pleasure of doing a podcast together with Google Analytics’s dynamic duo of Brett Crosby and Avinash Kaushik. Brett handles the marketing of Google Analytics, and Avinash is the “evangelist”. Avinash is a really well known for his Occam’s Razor blog, which is a great source of [...]
Learn To Love The Bounce Rate
When it comes to website analytics, bounce rate is as dead sexy as it gets when it comes to statistics.Site performance from a marketing standpoint can be understood better by webmasters who get the concept of the bounce rate. The bounce rate is the percentage of single-page visits a site receives. Google’s Alden DeSoto wrote [...]
John Marshall Leaving Clicktracks
John Marshall, founder and CEO of Clicktracks is leaving the company. I learned this today from the Occam’s Razor blog written by Avinash Kaushik. I must admit that I was a bit shocked to see the news. I began my own, so far, brief journey into the world of web analytics because of a blog [...]
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