Twitter Updates for 2009-03-18
Twitter Updates for 2009-03-17: Twitter Updates for 2009-03-16: New Article – Article Marketing. The Resource Bo.. http://tinyurl.com/c7fna7 # Google Friend Connect Launches API: Google Friend Connect, the tool that allows web developers to add social net.. http://tinyurl.com/confuz # Next Version of Google Chrome Released Into Beta: Google’s browser, Chrome, was released as a beta last [...]
Twitter Updates for 2008-07-02
New Article – Graduation Gifts For Men Posted By : Angel Cruz: Graduates deserve gifts.. http://tinyurl.com/3v794c # Symptoms of Syphilis and Causes of Syphilis Posted By : Peter Hutch: Syphilis is a sexually transmi.. http://tinyurl.com/6xbn9h # Causes of Staph Infection and Symptoms of Staph Infection Posted By : Peter Hutch: Staphylococcus a.. http://tinyurl.com/5tqwpd # Symptoms [...]
Twitter Updates for 2008-07-01
New Article – Affiliate Internet Marketing There Is No Other Simpler Way To Make Money.. http://tinyurl.com/43x7we # New Article – Will website increase my profit?? Posted By : Web_Master: Website will h.. http://tinyurl.com/5bpvf5 # Laryngitis Causes, Symptoms and Treatment Posted By : Peter Hutch: The larynx is the upper portion .. http://tinyurl.com/6bfsez # How to [...]
DoubleClick Mobile Integrates with Mobile Ad Networks
Just one week after Google announced mobile image ads, the newly acquired DoubleClick is announcing the integration of its mobile ads with mobile ad networks. The networks are AdMob, Google Adsense, and Millenial Media’s Mbrand and Decktrade networks.
“This integration is a great example of how DoubleClick is working with key industry players to bring value to publishers by enhancing the liquidity of mobile display inventory,” said Ari Paparo, group product manager for DoubleClick products. “We believe that the ability to sell mobile inventory directly and indirectly will provide mobile advertisers with more options, ultimately leading to better monetization for publishers.”
Yesterday, Admob was included in a Marchex announcement of its agreement with mobile ad networks to provide pay-per-call services.
“AdMob is always eager to extend our engineering investments in mobile advertising relevance and optimization to new platforms,” said Omar Hamoui, AdMob’s founder and CEO. “We are excited that DoubleClick’s clients will now be able to join over 4000 existing AdMob publishers in leveraging AdMob’s ad liquidity and mobile specific ad serving technologies.”
An estimated $1.7 billion is expected to be spent on mobile advertising this year, up from $878 million last year. Projections have the spend reaching $6.5 billion by 2012.
Microsoft Earnings Key Takeaways: Where’s the Search?
The biggest acquisition news yesterday wasn’t Microsoft-Yahoo but Arby’s-Wendy’s. In both cases, search marketers are asking, “Where’s the beef?”
Better yet, analysts on the Microsoft conference call should have asked, “Where’s the search?”
Microsoft search queries and page views are up year-over-year. By how much? No Wall St. analysts asked the question.
Microsoft reported $4.4 billion in net income for the quarter.
Microsoft’s online services business increased revenue 40 percent to $843 million, including $143 million from aQuantive, which added 96 new publishers this quarter to the Atlas Publisher Solutions, the ad management platform that competes with Google’s DoubleClick division.
Online advertising for Microsoft grew 39 percent. If aQuantive ad revenue ($47 million) is excluded, Microsoft was up 29 percent. Microsoft’s online audience is still growing. Live IDs increased to 18 percent to 448 million.
Microsoft remains focused on the online advertising market (doubling by 2010 to $80 billion).
Yahoo would accelerate growth but the core strategy won’t change: drive innovation and search, increase value to advertisers and publishers through innovation and scale and grow user engagement across MSN and Windows Live properties.
The weak U.S. dollar may be Microsoft’s best friend. While about half of Google’s revenue comes from the U.S., two-thirds of Microsoft’s revenue is derived from users abroad. In addition, about 15 percent of revenue is in high-growth emerging markets.
Microsoft’s strategy of reinvesting existing business, pursuing organic and acquisition growth opportunities makes the company a formidable competitor with or without Yahoo – except in search.
Twitter Updates for 2008-03-12
Make a Used Car Look like New Posted By : Dennis James: No matter if you want to sell your car, or .. http://tinyurl.com/2y7u3c # New Article – Car Hire in the UK and Europe Posted By : IC: Learn more about the beaut.. http://tinyurl.com/39xdl9 # New Article – Have you finished golf courses? Lets [...]
Twitter Updates for 2008-03-11
New Article – Pay-Per-Click Campaign Basics Posted By : Automatic Web Millionaire: A s.. http://tinyurl.com/yry64g # New Article – Accounting outsourcing in India helps your business spread its wings Pos.. http://tinyurl.com/364k9d # Effortless Ways to a Brand New You Posted By : patricia holden: We always wanted to have a year to .. http://tinyurl.com/2uv8jt # [...]
EU Ready To Approve Google, DoubleClick
Despite privacy and competitive concerns, it appears European regulators will follow tradition and approve Google’s DoubleClick acquisition. read more More: continued here eu ready to approve google doubleclick
Cost Per Action Adchemy Scores $19M Funding
Mayfield Fund, August Capital, and DoubleClick’s one-time private equity owner Hellman & Friedman, contributed a round of funding to the CPA transaction business. read more More: continued here cost per action adchemy scores 19m funding
EPIC Slams Ask, Google On Privacy
In an FTC filing in the US about Ask.com, and testimony before the European Parliament about Google’s DoubleClick acquisition, the Electronic Privacy Information Center complained of the potential threat to individual online privacy. read more More: continued here epic slams ask google on privacy
Recent Comments