OMG Article Directory Google Slapdown!!!
July and August were terrific months traffic wise, the best we have ever had over here at ArticleSnatch.com. It was a nice test of scale for the platform that we are running on. At the end of August we noticed something that other sites have seen – the dread Google Slap! Google Slap Toward the [...]
Twitter Updates for 2008-09-17
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Twitter Updates for 2008-09-16
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Twitter Updates for 2008-09-11
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Twitter Updates for 2008-07-18
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Twitter Updates for 2008-05-15
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DoubleClick Mobile Integrates with Mobile Ad Networks
Just one week after Google announced mobile image ads, the newly acquired DoubleClick is announcing the integration of its mobile ads with mobile ad networks. The networks are AdMob, Google Adsense, and Millenial Media’s Mbrand and Decktrade networks.
“This integration is a great example of how DoubleClick is working with key industry players to bring value to publishers by enhancing the liquidity of mobile display inventory,” said Ari Paparo, group product manager for DoubleClick products. “We believe that the ability to sell mobile inventory directly and indirectly will provide mobile advertisers with more options, ultimately leading to better monetization for publishers.”
Yesterday, Admob was included in a Marchex announcement of its agreement with mobile ad networks to provide pay-per-call services.
“AdMob is always eager to extend our engineering investments in mobile advertising relevance and optimization to new platforms,” said Omar Hamoui, AdMob’s founder and CEO. “We are excited that DoubleClick’s clients will now be able to join over 4000 existing AdMob publishers in leveraging AdMob’s ad liquidity and mobile specific ad serving technologies.”
An estimated $1.7 billion is expected to be spent on mobile advertising this year, up from $878 million last year. Projections have the spend reaching $6.5 billion by 2012.
Microsoft Earnings Key Takeaways: Where’s the Search?
The biggest acquisition news yesterday wasn’t Microsoft-Yahoo but Arby’s-Wendy’s. In both cases, search marketers are asking, “Where’s the beef?”
Better yet, analysts on the Microsoft conference call should have asked, “Where’s the search?”
Microsoft search queries and page views are up year-over-year. By how much? No Wall St. analysts asked the question.
Microsoft reported $4.4 billion in net income for the quarter.
Microsoft’s online services business increased revenue 40 percent to $843 million, including $143 million from aQuantive, which added 96 new publishers this quarter to the Atlas Publisher Solutions, the ad management platform that competes with Google’s DoubleClick division.
Online advertising for Microsoft grew 39 percent. If aQuantive ad revenue ($47 million) is excluded, Microsoft was up 29 percent. Microsoft’s online audience is still growing. Live IDs increased to 18 percent to 448 million.
Microsoft remains focused on the online advertising market (doubling by 2010 to $80 billion).
Yahoo would accelerate growth but the core strategy won’t change: drive innovation and search, increase value to advertisers and publishers through innovation and scale and grow user engagement across MSN and Windows Live properties.
The weak U.S. dollar may be Microsoft’s best friend. While about half of Google’s revenue comes from the U.S., two-thirds of Microsoft’s revenue is derived from users abroad. In addition, about 15 percent of revenue is in high-growth emerging markets.
Microsoft’s strategy of reinvesting existing business, pursuing organic and acquisition growth opportunities makes the company a formidable competitor with or without Yahoo – except in search.
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