Twitter Updates for 2007-12-04
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Google Assists With Florida’s Public Records
You know those “fleecing of America” stories? This isn’t one of them. For absolutely no charge, Google is helping make Florida’s public records more accessible. Granted, the average person isn’t likely to consider the information exciting. “Examples of records that will now be searchable include public school FCAT scores, water and waste permits, employment data [...]
Atlas Institute: Don’t Just Count the Last Click
A study from aQuantive’s Atlas Institute looks into the effect of overlap of ads, either across publishers or across multiple ad placements. The study looked at 16 large advertisers in the first quarter of 2007, and found that a minority of users are reached across multiple sites, but that group is responsible for the majority [...]
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