SEW Experts: Link Value: Top Rankings, Secrets and Lies – Part 1
What’s a Link Worth? Priceless? In today’s Link Love column, “Link Value: Top Rankings, Secrets and Lies – Part 1,” Justilien Gaspard encourages you to consider some simple techniques and strategies to help determine the value of a link. More: continued here sew experts link value top rankings secrets and lies part 1
Old Guy Smacks Google For Age Discrimination
Google may have thought itself free of Brian Reid and his lawsuit after one court rejected his age discrimination suit, but the appellate court found that rejection was in error. The much revered worship of youth and youthfulness at Google has had some real-world consequences. Instead of being rid of Reid, who they fired in [...]
Jajah Buttoned Up By eBay
When online phone networking company Jajah enthusiastically announced their Jajah Buttons for eBay earlier this week, they didn’t anticipate eBay’s angry response.We heard about the JajahButtons connection to eBay earlier in the week, when we received an email from them disclosing the new Buttons feature. Anyone, including eBay sellers, could embed a Jajah Button to [...]
Yahoo Enhances Ad Traffic Quality
A new option for Yahoo’s advertisers allows them to have better control of where their ads appear on Yahoo’s Publishing Network.Not every site eligible to display advertising from the Yahoo Publishing Network may be a desirable destination for every advertiser. For whatever reason, traffic from a particular domain doesn’t provide a marketer with the best [...]
Google Analytics ‘Coffee Table Book’ Debuts
I’m not sure what constitutes a "coffee table" book in Mountain View, or wherever there might be another high concentration of Internet professionals, but an e-book on Google Analytics wouldn’t make the definition in my house. I prefer my etymological dictionary because I am an entirely different kind of geek.The word "abnormal," for instance, is [...]
Search Ads Fared Poorly in Trust Study
We’re disappointed to learn that search ads fared poorly in Nielsen’s survey of over 26,000 internet users worldwide. Just 34% of these respondents trusted search ads! Let’s see how well the remaining online vehicles performed. Only banners were judged more harshly, with 26% saying they trusted them. These other ad sources did far better: * [...]
SEW Experts: Is Optimization Key to Local Video Ads?
Internet Yellow Pages (IYP) providers have the customers and sales infrastructure to succeed at selling local video ads. But so far, they’re overlooking the search optimization component. In today’s Vertical Challenge column, “Is Optimization Key to Local Video Ads?,” video search expert Grant Crowell explains why a video search optimization program could be just what [...]
PayPal, Yahoo, Expand Phishing Net
Earlier today Yahoo, eBay and PayPal announced that they were partnering to protect users from phishing scams, with technology developed by Yahoo called DomainKeys. PayPal, Yahoo, Expand Phishing Net Sara Gorman, a spokesperson for PayPal commented on the partnership and told WebProNews how the partnership came about. She said that customers have made it clear [...]
Craigslist Lists New Job Posting Fees
After deliberation in the Craigslist forums, the massively popular online classifieds site will begin imposing a fee on job postings in a quartet of new markets.Famed for its modest pricing model and ubiquitous presence, Craigslist only charges fees in a handful of places for job postings. That list will grow by four markets: Chicago, Orange [...]
ComScore Launches Search Marketing Intelligence Service
Market research firm comScore has launched a search marketing-specific intelligence service, comScore Marketer. Using data collected from comScore’s panel of more than 2 million consumers, the service can offer search marketers insight into their own visitors, as well as their competitors and partners. “We have this rich base of panelists where we pick up online [...]
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