ArticleSnatch News and Updates from the Road
I’m driving back home right now after being gone for the weekend and I had a few thoughts so I figured I would make this post now while I am riding in the car just so that I can get everything that I’m thinking about into one place before I forget about it. ArticleSnatch.com has [...]
Yahoo Gets Smart About Behavioral Ads
Advertising that presents the most relevant ad to an individual viewing web content represents a way for Yahoo to improve its ad performance. Behavioral targeting for ads has been an area of interest for the major search advertising companies. Google has been playing with it, while Microsoft made it a featured part of their new [...]
Google Health Ads Blog Backs Off Sicko
A Google blogger posted a pro-healthcare industry item that criticized filmmaker Michael Moore’s new film, while suggesting Google ads as a way to counter negative publicity.Upon first seeing this item appear on the Google Health Advertising blog over the weekend, I thought Google’s blogs had been hacked. It has happened before, and considering the crass, [...]
SEW Experts: Zen and the Art of Paid Search Maintenance
In today’s Search Ads column, “Zen and the Art of Paid Search Maintenance,” Tony Wright shows that discipline is the key to achieving paid search enlightenment – aka success. He provides tips for implementing some regular processes to ensure top performance from your paid search campaigns. More: continued here sew experts zen and the art [...]
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